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Shogoro Yoshida founded the Orient brand in 1901, one of the four most renowned watch manufacturers in Japan.

Orient collections: the distinctive traits of the brand

His initial vision was that of a wholesale and reaches his first successes with the sale of pocket watches, then moving on to gold cases for wristwatches and table clocks and gauges. In 1934 the production of wristwatches begins, but the advent of the World War will bring the company to a temporary closure.

The wristwatches that made history

"Orient Star" was the first watch produced and the agreement with China will make it known overseas. Orient focuses a large part of its production on the production of watches with automatic movement. Resistance, reliability and excellent value for money make these timepieces timeless watches.