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Back in 1881, Kintaro Hattori, a young man with avant-garde ideas, opened his first watch and jewelry shop in the Ginza area of ​​Tokyo. He decided shortly after to create his first watch, "Seikosha" literally of folding manufacture, but only in 1924 will it become the brand we still know today with the name of "Seiko" (exquisite or successful).

Seiko: between charm and energy

A distinctive feature of the brand is to handcraft every single component of all the watch lines. 1969 marks an important milestone for the Seiko house, the first quartz watch in the world was launched, known as the Seiko 35SQ Astron. The avant-garde spirit of the brand led it in 1986 to present the “Kinetic” movement at the Basel fair. A system capable of converting the energy of the kinetic movement into electrical energy. Seiko did not stop in its evolutionary process and in 1985 acquired the Orient brand, subsequently becoming a Holding Corporation.

Flawless and versatile watches: discover the Seiko look that's right for you

Seiko consists of four collections: Seiko Astron, Seiko Prospex, Seiko Presage and Seiko 5 Sports. Seiko Astron composed of watches equipped with satellite technology, Seiko Prospex brings together all the professional specifications: for use at sea, land, air. The Seiko Presage collection, on the other hand, embodies a more classic line with models that enhance the craftsmanship tradition of the Japanese brand. Finally, the Seiko 5 Sports collection represents the most accessible line of the brand in terms of value for money. Do not forget the most iconic models, among these we find those of the Prospex divers collection: the Turtle and the Marinemaster (equipped with a monobloc case), Seiko Monster, Seiko Apocalypse Now, Seiko Tuna or Seiko Sumo. In recent years, the Alpinist lines and the Seiko Save the Ocean collection have also established themselves.