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Baume & Mercier

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At the beginning of the twentieth century, with a solid reputation for making watches, William Baume and Paul Mercier began their partnership creating the Baume & Mercier brand in Geneva. The Greek letter Phi represents the soul of the brand, constantly looking for balance.

The equilibrium of Baume & Mercier

Precise and reliable Baume & Mercier watches establish themselves on the market, immediately achieving enormous success. Many lines that have marked the history of the brand: Galaxie, Stardust, Capeland and the Riviera one of the first sports timepieces in the world In 1988 the brand was acquired by the Richemont Group, owner of companies such as Cartier, Panerai, Montblanc, IWC. This enrichment leads to the creation of the Clifton watch which will come in many versions and will lead to the introduction of the Clifton club collection.

Baume & Mercier between genius and innovation

Baume and Mercier never ceases to amaze, focusing its attention on the product and its technical characteristics, combining harmonious appeal with innovative features. The Clifton Baumatic collection is born. Characterized by an innovative automatic caliber, resistance to magnetic fields, a long power reserve. A project that has forever changed the way the brand looks on the market.