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Swarovski, an iconic brand in crystal processing, writes its history thanks to the creativity and innovative ideas of Daniel Swarovski. Founded in 1895 in Austria, it immediately distinguished itself for the creation of jewelry, clothing accessories, but also sculptures with a luxury cut.

100 years of play of light

The first Swaroski logo wasn't always as we know it today. Initially it was represented by an edelweiss, a symbol of purity and emblem of the strong bond with the Austrian country. Only in 1988 will it become what we know today: a swan as a synonym of elegance and refinement, to remember the similarity with the purity of crystals.

Swarovski between creativity and innovation

Balenciaga, Coco Chanel, Christian Dior are just some of the fashion houses that have collaborated with Swarosvki and that have led to the rise of these crystals worldwide. The cult of beauty, the value of quality and refinement still remain the values ​​that distinguish the brand today.